UNPRECEDENTED EXPANSION! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Unprecedented Expansion! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Explosive Growth! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is experiencing unprecedented success in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to caregiving, and has amassed a client network exceeding 1,000,000 since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.




The Southeast Asian babysitter Indonesia home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the babysitting market growing to a $3 billion market. In this competitive market, Ayasan capitalizes on Japanese expertise and a unique talent development system to enhance its industry dominance.

“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, the company’s founder. With a rich background at Walt Disney and Marriott International, Ise created Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has built a team of over 50,000 specialized staff members.



Ayasan’s impressive expansion is supported by an ambitious growth plan. Beyond its base in Jakarta and upcoming projects to Bali, the company is also providing services in several other Asian countries. By 2025, Ayasan aims to establish itself in more regions, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to residential services, Ayasan has established itself in PRT Jakarta corporate services, with over a thousand customers including leading global brands. Recently, demand from government offices and new ventures such as FlashExpress and Gowabi has been increasing significantly.



“I am confident that even in the age of AI, the value of services that support people’s daily lives will remain indispensable,” asserts Ise. The company features an in-house IT engineering team and is creating an AI-driven solution. Furthermore, Ayasan is exploring international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is actively seeking collaborations with financial backers for its next growth stage. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Located in Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: [email protected]
● Website: https://www.ayasan-indonesia.com/?ln=en

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